I’m sure you’ve noticed that SlapSad has been off the grid for quite some time now. As Director of Public Relations, I’d like to officially apologize for the absence and offer an explanation.
We’ve been very busy here at SlapSad. The past month was almost completely devoted to a simple yet clever gorilla marketing campaign designed to disrupt the greeting card industry and capture market share. And I’m happy to announce that, despite an extremely limited budget, we’ve seen customer acquisitions increase by nearly 40% over the past quarter.
Our campaign utilized the new business card that appeared in SlapSad’s last post. We distributed thousands of these cards – but instead of trading them for other business cards like most people, we innovated by… drum roll, please… inserting them into our competitors’ greeting cards! Brilliant, right? Not sure what any of this has to do with gorillas, but the creative team kept talking about them, so I guess it’s a thing.
To celebrate our success, SlapSad’s newest postcard features the above hand-colored 1870 stereograph of mounted animals (source), filtered in sepia and slightly modified to fit our template. The original title was The gorilla, from Africa, supposed to be our next of kin. Apparently the word “gorilla” stood for any kind of primate in 1870, as this is quite clearly a stuffed baboon.
Anyways, get your Gorilla Marketing Postcard today! And stay tuned for another series of postcards currently in the works. I can’t say much just yet, but here’s a big hint – scratch ‘n’ sniff!
* Editor’s note: We have several hundred of those business cards left over. They’re magnetic. If you’d like one for your fridge, we’re offering them to loyal SlapSadders at a very small markup to cover production and shipping costs. Available in packs of 25 here.