It’s a happy day for everyone here at the SlapSad offices! After months of market research and countless late nights of creative brainstorming, the official, much-anticipated tagline is finally here.
Drum roll, please…
This pointed, memorable catchphrase is effective on several levels. Perhaps most obvious is the word “postcards,” a key component of the messaging strategy outlined for SlapSad’s target audience.
Extensive R&D also revealed that many people weren’t seeing the connection between SlapSad and “slaphappy,” the very term that inspired the brand name. So, the word “happy” was written into the mix. Its appearance in the compound “punch-happy” is a nod to the more common term “punch-drunk” – which itself is a fitting description of the conditions responsible for more than a few of SlapSad’s postcards.